Physical Stores Still Win Shopper Attention – Here’s The Data That Proves It
Shoppers are usually doing 10 things at once, whether it’s comparing prices mid-aisle or scrolling on their phones while standing in checkout lines.
The Future of Retail Media: Four Shifts That Will Define Growth in 2026
Retail media has reached an inflection point. Budgets are growing, but the returns aren’t matching the hype. Networks are adding inventory and chasing scale, but many are still measuring success solely by impressions served rather than products sold.
How Tariffs Are Reshaping Shopper Behavior
Tariffs are reshaping how Americans shop, but habits aren’t changing as dramatically as anticipated. We partnered with Suzy Market Research to survey 1,000+ American consumers in an effort to understand how tariffs are impacting shopping behaviors.
The Psychology of Audio in Advertising: From Radio to In-Store Experiences
From the golden age of radio to the rise of podcasts and programmatic in-store advertising, audio has consistently proven its ability to connect with audiences on a personal, persuasive level.
Retail Media’s Flexibility Problem
A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of – forgetting what matters to the brands.
Geo As An Identity Alternative
A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of – forgetting what matters to the brands.
85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?
Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.
Avoiding Information Overload in In-Store Messaging
When it comes to in-store messaging, less is more. Consumers are already exposed to endless stimuli like visuals, promotions, and background noise. If your in-store messaging isn’t clear and concise, it risks getting lost in the mix.
Programmatic & Omni-Channel Retail Media
Retailers are at a critical intersection as they develop their media networks. While brands already invest significantly in programmatic exchanges to reach shoppers offsite, in-store media remains an untapped resource within these same exchanges.
The Key Elements to Successful In-Store Media Programs
Want to know what really makes in-store media programs work? After years in this space, I’ll tell you it’s not just about getting your message out there — it’s understanding exactly how your shopper thinks.