Geo As An Identity Alternative
A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of – forgetting what matters to the brands.
85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?
Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.
Avoiding Information Overload in In-Store Messaging
When it comes to in-store messaging, less is more. Consumers are already exposed to endless stimuli like visuals, promotions, and background noise. If your in-store messaging isn’t clear and concise, it risks getting lost in the mix.
Programmatic & Omni-Channel Retail Media
Retailers are at a critical intersection as they develop their media networks. While brands already invest significantly in programmatic exchanges to reach shoppers offsite, in-store media remains an untapped resource within these same exchanges.
The Key Elements to Successful In-Store Media Programs
Want to know what really makes in-store media programs work? After years in this space, I’ll tell you it’s not just about getting your message out there — it’s understanding exactly how your shopper thinks.
Economic Uncertainty & Its Impact on RMNs
During uncertain times, retailers and brands naturally tighten budgets and become less open to experimentation. Yet paradoxically, this is precisely when RMNs can demonstrate their greatest value.
In-Store Vs. Onsite Retail Media
The in-store vs. digital retail media debate often misses a crucial point: different retail categories require different approaches.
Key Elements that Make In-Store Media Programs Work
Want to know what really makes in-store media programs work? After years in this space, I’ll tell you it’s not just about getting your message out there — it’s understanding exactly how your shopper thinks.
How Brands’ Outdated Budget Mindsets Are Holding Them Back
For retail media to reach its full potential, we need education, collaboration, and restructured budget approaches. Some brands have adapted, but many still operate under legacy constraints. So, how do we move past the status quo to unlock real, sustainable growth?
The Future of In-Store Retail Media Lies in Discoverability
In-store retail media holds incredible potential, offering brands a unique opportunity to connect with consumers at the point of purchase. Yet, its true value often goes unnoticed due to challenges in discoverability.