How AI Influences Shopping Decisions, But In-Store Still Closes the Sale
Shoppers have always done some version of pre-trip research — what’s changed is the scale and sophistication of that research.
Brands Are Still Running the Same Creative in Every Store. The Data Says That’s a Problem.
New ISM research shows cultural identity shapes what shoppers buy — and which brands they stay loyal to
Physical Stores Still Win Shopper Attention – Here’s The Data That Proves It
Shoppers are usually doing 10 things at once, whether it’s comparing prices mid-aisle or scrolling on their phones while standing in checkout lines.
The Future of Retail Media: Four Shifts That Will Define Growth in 2026
Retail media has reached an inflection point. Budgets are growing, but the returns aren’t matching the hype. Networks are adding inventory and chasing scale, but many are still measuring success solely by impressions served rather than products sold.
How Tariffs Are Reshaping Shopper Behavior
Tariffs are reshaping how Americans shop, but habits aren’t changing as dramatically as anticipated. We partnered with Suzy Market Research to survey 1,000+ American consumers in an effort to understand how tariffs are impacting shopping behaviors.
The Psychology of Audio in Advertising: From Radio to In-Store Experiences
From the golden age of radio to the rise of podcasts and programmatic in-store advertising, audio has consistently proven its ability to connect with audiences on a personal, persuasive level.
Retail Media’s Flexibility Problem
A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of – forgetting what matters to the brands.
Geo As An Identity Alternative
A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of – forgetting what matters to the brands.
85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?
Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.
Avoiding Information Overload in In-Store Messaging
When it comes to in-store messaging, less is more. Consumers are already exposed to endless stimuli like visuals, promotions, and background noise. If your in-store messaging isn’t clear and concise, it risks getting lost in the mix.