Geo As An Identity Alternative

A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of – forgetting what matters to the brands.

85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?

Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.

Programmatic & Omni-Channel Retail Media

Retailers are at a critical intersection as they develop their media networks. While brands already invest significantly in programmatic exchanges to reach shoppers offsite, in-store media remains an untapped resource within these same exchanges.

ISM’s Inaugural In-Store Readiness Report

After countless conversations with retail media leaders, one thing became crystal clear: in-store advertising needs a transformation. Nearly 70% of RMN buyers cite complexity in the buying process as their biggest obstacle to digital in-store investment growth.