The Future of Retail Media: Four Shifts That Will Define Growth in 2026

Retail media has reached an inflection point. Budgets are growing, but the returns aren’t matching the hype. Networks are adding inventory and chasing scale, but many are still measuring success solely by impressions served rather than products sold.

85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?

Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.

ISM’s Inaugural In-Store Readiness Report

After countless conversations with retail media leaders, one thing became crystal clear: in-store advertising needs a transformation. Nearly 70% of RMN buyers cite complexity in the buying process as their biggest obstacle to digital in-store investment growth.