85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?

Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.

ISM’s Inaugural In-Store Readiness Report

After countless conversations with retail media leaders, one thing became crystal clear: in-store advertising needs a transformation. Nearly 70% of RMN buyers cite complexity in the buying process as their biggest obstacle to digital in-store investment growth.