Retail Media’s Shifting Center of Gravity
ISM has built an innovative platform that enables retailers to sell their instore retail media assets (eg instore radio, digital screens) programatically to media agencies – the platform is now being used by leading ISA retailers including Kroger and now ISM are set to conquer Europe.
Retail Media Technology Podcast: Introducing In-Store Marketplace (ISM)
ISM has built an innovative platform that enables retailers to sell their instore retail media assets (eg instore radio, digital screens) programatically to media agencies – the platform is now being used by leading ISA retailers including Kroger and now ISM are set to conquer Europe.