ISM has built an innovative platform that enables retailers to sell their instore retail media assets (eg instore radio, digital screens) programatically to media agencies – the platform is now being used by leading ISA retailers including Kroger and now ISM are set to conquer Europe.
Listen here: https://open.spotify.com/episode/5oC6Jmgw6rQliixECsAFnu?si=TYiXsJ1VTGeGiwa07hdjVg&nd=1&dlsi=67ef80aaa9534786
