In-store media is one of the most powerful but least standardized components of the retail media ecosystem. Our latest report examines how retailers are navigating fragmentation, scaling infrastructure, and driving measurable shopper engagement.
2026 Shopper Loyalty Across Retailers
Shoppers are highly fluid across retailers, driven primarily by price, heavily influenced by ads, and increasingly omnichannel—making cross‑retailer competitiveness essential to winning trips.
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