Our latest survey reveals how cultural relevance shapes in‑store purchase decisions—and shows that authentic, representative advertising can shift trust, loyalty, and brand choice right at the shelf.
Our latest survey reveals how cultural relevance shapes in‑store purchase decisions—and shows that authentic, representative advertising can shift trust, loyalty, and brand choice right at the shelf.
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ISM finds the biggest barriers to scaling in-store media are twofold: a measurement alignment gap and a measurement capability gap, where existing tools and methodologies—often adapted from digital—aren’t fit for purpose in a physical environment.
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In-store media is one of the most powerful but least standardized components of the retail media ecosystem. Our latest report examines how retailers are navigating fragmentation, scaling infrastructure, and driving measurable shopper engagement.
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