Want to know what really makes in-store media programs work? After years in this space, I’ll tell you it’s not just about getting your message out there — it’s understanding exactly how your shopper thinks.
Here’s what I’ve learned: You can’t just throw technical product details at someone walking down an aisle. Instead, think about what actually motivates purchase decisions at that moment. For example, rather than explaining complex features of a new electronics product, alert shoppers about live demos in the electronics department. Give them a clear next step.
The most successful programs I’ve seen have a crystal-clear point of view about their role in the shopper journey. They keep messages succinct, focusing on what’s new or what’s on sale, because that’s what our research shows shoppers are actually looking for in-store.
At ISM, we help retail media networks think strategically about their unique shoppers. What works for one retailer might not work for another, because every store’s customers shop differently. Success comes from understanding these nuances and helping brands adjust their approach accordingly.
Remember: Your shopper isn’t standing in an aisle waiting to hear a podcast. They’re there to make decisions. Make those decisions easier for them.
What are you seeing work (or not work) in your in-store media programs?
Getting Started with ISM
Ready to transform your in-store media strategy? ISM is the retail industry’s first centralized platform standardizing and unifying digital in-store media. Our enterprise solution provides a single point of integration for Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and DSPs, simplifying access to diverse in-store media inventory globally.
Through innovative technology and strategic partnerships, we help retailers efficiently implement, manage, and measure in-store advertising campaigns while maintaining complete control over their unique customer experience.
Take the first step toward maximizing your in-store media potential — request your personalized readiness assessment today at https://instoremarketplace.com/.
Written by: Toni Restrepo
