With a majority of consumers making New Year commitments and seeking new products, Q1 is a prime acquisition window where brand loyalties reset.
With a majority of consumers making New Year commitments and seeking new products, Q1 is a prime acquisition window where brand loyalties reset.
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As brands prepare to maximize their holiday campaign performance, our data shows that physical retail remains the central driver of seasonal success.
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Shoppers are highly fluid across retailers, driven primarily by price, heavily influenced by ads, and increasingly omnichannel—making cross‑retailer competitiveness essential to winning trips.
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