Industry Insights
Your source for data-driven strategies and in-store innovations.
Featured Industry Insight
2026 Multicultural Shopper Report
Our latest survey reveals how cultural relevance shapes in‑store purchase decisions—and shows that authentic, representative advertising can shift trust, loyalty, and brand choice right at the shelf.
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In-Store Media Has a Measurement Problem – Just Not the One You Think
ISM finds the biggest barriers to scaling in-store media are twofold: a measurement alignment gap and a measurement capability gap, where existing tools and methodologies—often adapted from digital—aren’t fit for purpose in a physical environment.
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2026 ISM Annual In-Store Readiness Report
In-store media is one of the most powerful but least standardized components of the retail media ecosystem. Our latest report examines how retailers are navigating fragmentation, scaling infrastructure, and driving measurable shopper engagement.
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2026 Travel Intentions
ISM’s latest survey explores how consumers plan to travel in 2026, uncovering the motivations, timelines, and behaviors shaping the year’s trip‑planning landscape.
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2026 Consumer Perceptions and Expectations
ISM’s findings hint at a future where personalization, connected journeys, and modern in‑store media reshape how shoppers move, choose, and buy.
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ISM’s 2025 Inaugural In-Store Readiness Report
ISM's inaugural report evaluates nine retail verticals against 13 critical criteria for in-store media success.
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