ISM finds the biggest barriers to scaling in-store media are twofold: a measurement alignment gap and a measurement capability gap, where existing tools and methodologies—often adapted from digital—aren’t fit for purpose in a physical environment.
2026 Multicultural Shopper Report
Our latest survey reveals how cultural relevance shapes in‑store purchase decisions—and shows that authentic, representative advertising can shift trust, loyalty, and brand choice right at the shelf.
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