About ISM
We are Passionate Problem Solvers
In-Store Marketplace (ISM) was created to address the need for Retail Media Networks (RMNs) to efficiently manage their digital in-store advertising. As demand for streamlined solutions grows, ISM has evolved into an all-in-one platform that:
- Simplifies campaign management for retailers, brands, and solution providers
- Standardizes operations in a fragmented market
- Transforms physical stores into cohesive digital marketing channels
- Bridges the gap between opportunity and execution in RMNs
Our self-serve, automated, and integrated platform empowers you to maximize every touchpoint in brick-and-mortar retail locations, driving efficiency and growth.
Our Partners
Connect with our team to elevate your in-store strategy today.
FAQ
What problem does ISM solve?
ISM addresses two critical challenges in the retail media ecosystem: the complexity of implementing and managing in-store digital advertising and the lack of standardized measurement. ISM eliminates these barriers by providing a unified platform that connects merchants with their preferred digital in-store providers, streamlining the launch, management, and standardization of in-store media programs.
What customer groups does ISM serve?
ISM serves four key customer groups:
- Retail Media Networks (RMNs)
- Retail Media Platforms
- In-Store Solution Providers
- Demand Side Platforms (DSPs)
Leading Retail Media Networks use ISM to expand their in-store media offerings while focusing on customer and brand partner value. With momentum building, ISM eagerly anticipates welcoming a growing roster of future clients across verticals such as grocery, drug, home improvement, sporting goods, and discount retail.
What is the ISM Playbook?
At ISM, we’ve built a comprehensive playbook designed to drive operational excellence, empower your team, and ensure a seamless integration in the evolving retail landscape. Our approach addresses every facet of your business, from infrastructure to ongoing improvements, with a focus on both scalability and compliance.
What does it mean to be a “Certified Partner” of ISM?
A “Certified Partner” of ISM has trained and approved user(s) either logged into the platform or via API connections. Certified Partners have demonstrated their commitment to the standardization of in-store, retail media compliance, and proof of performance. ISM partners are dedicated to simplifying the complexities of the in-store ecosystem through their automated and integrated solutions.
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