About ISM
We are Passionate Problem Solvers
In-Store Marketplace (ISM) was created to address the need for Retail Media Networks (RMNs) to efficiently manage their digital in-store advertising. As demand for streamlined solutions grows, ISM has evolved into an all-in-one platform that:
- Simplifies campaign management for retailers, brands, and solution providers
- Standardizes operations in a fragmented market
- Transforms physical stores into cohesive digital marketing channels
- Bridges the gap between opportunity and execution in RMNs
Our self-serve, automated, and integrated platform empowers you to maximize every touchpoint in brick-and-mortar retail locations, driving efficiency and growth.
Our Partners
Connect with our team to elevate your in-store strategy today.
FAQ
What problem does ISM solve?
ISM addresses two critical challenges in the retail media ecosystem: the complexity of implementing and managing in-store digital advertising and the lack of standardized measurement. ISM eliminates these barriers by providing a unified platform that connects merchants with their preferred digital in-store providers, streamlining the launch, management, and standardization of in-store media programs.
What customer groups does ISM serve?
ISM serves four key customer groups:
- Retail Media Networks (RMNs)
- Retail Media Platforms
- In-Store Solution Providers
- Demand Side Platforms (DSPs)
Leading Retail Media Networks use ISM to expand their in-store media offerings while focusing on customer and brand partner value. With momentum building, ISM eagerly anticipates welcoming a growing roster of future clients across verticals such as grocery, drug, home improvement, sporting goods, and discount retail.
What is the ISM Playbook?
At ISM, we’ve built a comprehensive playbook designed to drive operational excellence, empower your team, and ensure a seamless integration in the evolving retail landscape. Our approach addresses every facet of your business, from infrastructure to ongoing improvements, with a focus on both scalability and compliance.
What does it mean to be a “Certified Partner” of ISM?
A “Certified Partner” of ISM has trained and approved user(s) either logged into the platform or via API connections. Certified Partners have demonstrated their commitment to the standardization of in-store, retail media compliance, and proof of performance. ISM partners are dedicated to simplifying the complexities of the in-store ecosystem through their automated and integrated solutions.
In The News
2026: The Year In-Store Media Becomes Real-Time, Responsive, and Radically More Creative
Retailers spent the past few years modernizing e-commerce and loyalty programs. 2026 is the year in-store experiences get the same treatment.
Read HereThe Agile Brand: Maximizing Retail Media Network Investments
Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally.
Listen HereWHSmith North America Media Network Taps ISM to Launch Retail Media Network Across U.S. Airports
Partnership brings together audio and 700+ digital screens in a single programmatic ecosystem through ISM and Mood Media
Read Here