About ISM
We are Passionate Problem Solvers
In-Store Marketplace (ISM) was created to address the need for Retail Media Networks (RMNs) to efficiently manage their digital in-store advertising. As demand for streamlined solutions grows, ISM has evolved into an all-in-one platform that:
- Simplifies campaign management for retailers, brands, and solution providers
- Standardizes operations in a fragmented market
- Transforms physical stores into cohesive digital marketing channels
- Bridges the gap between opportunity and execution in RMNs
Our self-serve, automated, and integrated platform empowers you to maximize every touchpoint in brick-and-mortar retail locations, driving efficiency and growth.
Our Partners
Connected Leadership, Innovative Solutions
Meet the Team Shaping In-Store Strategy
Connect with our team to elevate your in-store strategy today.
FAQ
What problem does ISM solve?
ISM addresses two critical challenges in the retail media ecosystem: the complexity of implementing and managing in-store digital advertising and the lack of standardized measurement. ISM eliminates these barriers by providing a unified platform that connects merchants with their preferred digital in-store providers, streamlining the launch, management, and standardization of in-store media programs.
What customer groups does ISM serve?
ISM serves four key customer groups:
- Retail Media Networks (RMNs)
- Retail Media Platforms
- In-Store Solution Providers
- Demand Side Platforms (DSPs)
Leading Retail Media Networks use ISM to expand their in-store media offerings while focusing on customer and brand partner value. With momentum building, ISM eagerly anticipates welcoming a growing roster of future clients across verticals such as grocery, drug, home improvement, sporting goods, and discount retail.
What is the ISM Playbook?
At ISM, we’ve built a comprehensive playbook designed to drive operational excellence, empower your team, and ensure a seamless integration in the evolving retail landscape. Our approach addresses every facet of your business, from infrastructure to ongoing improvements, with a focus on both scalability and compliance.
What does it mean to be a “Certified Partner” of ISM?
A “Certified Partner” of ISM has trained and approved user(s) either logged into the platform or via API connections. Certified Partners have demonstrated their commitment to the standardization of in-store, retail media compliance, and proof of performance. ISM partners are dedicated to simplifying the complexities of the in-store ecosystem through their automated and integrated solutions.
In The News
Why the Future of Retail Media Depends on Unified, Shopper-First Measurement
Most RMNs built their measurement strategies to sell ads, not drive outcomes. They track impressions and clicks while shoppers move seamlessly between screens, stores, and social platforms. The disconnect is obvious, and it’s costing everyone.
Read HereHeading Into Cannes, Retail Media Faces a Reckoning
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This year, companies need to prove that their ad businesses are working.
Read HereKoddi and ISM Partner to Power In-Store Retail Media at Scale
Koddi, a leader in commerce media technology, has partnered with In-Store Marketplace (ISM) to help retailers bridge the gap between digital and in-store advertising.
Read Here