In The News
Stay up-to-date on the latest happenings in the world of in-store innovation.
Why the Future of Retail Media Depends on Unified, Shopper-First Measurement
Most RMNs built their measurement strategies to sell ads, not drive outcomes. They track impressions and clicks while shoppers move seamlessly between screens, stores, and social platforms. The disconnect is obvious, and it’s costing everyone.
Read HereHeading Into Cannes, Retail Media Faces a Reckoning
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This year, companies need to prove that their ad businesses are working.
Read HereKoddi and ISM Partner to Power In-Store Retail Media at Scale
Koddi, a leader in commerce media technology, has partnered with In-Store Marketplace (ISM) to help retailers bridge the gap between digital and in-store advertising.
Read HereDon’t surrender your shelf space: Why retail media can’t afford to jump blindly into RTB
As retailers race to scale their media networks, many might be considering open real-time bidding (RTB). The promise? A standardised interface, unified reporting, and access to vast pools of advertisers ready to pour budget into your inventory.
Read HereMood Media Appoints Ad Tech Veteran David Simon To Lead Retail Media Integration
Mood Media, the global leader in experiential media solutions, today announced the appointment of David Simon as EVP of Advertising for Mood Media and President of In-Store Marketplace (ISM).
Read HereRetail Media Technology Podcast: Introducing In-Store Marketplace (ISM)
ISM has built an innovative platform that enables retailers to sell their instore retail media assets (eg instore radio, digital screens) programatically to media agencies - the platform is now being used by leading ISA retailers including Kroger and now ISM are set to conquer Europe.
Listen HereExplore the potential of your in-store media strategy
