The Connect
Your source for cutting-edge insights and in-store advancements.
Shopper Purchase Rate: Why In-Store Measurement Can’t Wait
In-store media has a measurement problem, just not the one most people think.
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How AI Influences Shopping Decisions, But In-Store Still Closes the Sale
Shoppers have always done some version of pre-trip research — what's changed is the scale and sophistication of that research.
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Brands Are Still Running the Same Creative in Every Store. The Data Says That’s a Problem.
New ISM research shows cultural identity shapes what shoppers buy — and which brands they stay loyal to
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Physical Stores Still Win Shopper Attention – Here’s The Data That Proves It
Shoppers are usually doing 10 things at once, whether it's comparing prices mid-aisle or scrolling on their phones while standing in checkout lines.
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The Future of Retail Media: Four Shifts That Will Define Growth in 2026
Retail media has reached an inflection point. Budgets are growing, but the returns aren't matching the hype. Networks are adding inventory and chasing scale, but many are still measuring success solely by impressions served rather than products sold.
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How Tariffs Are Reshaping Shopper Behavior
Tariffs are reshaping how Americans shop, but habits aren’t changing as dramatically as anticipated. We partnered with Suzy Market Research to survey 1,000+ American consumers in an effort to understand how tariffs are impacting shopping behaviors.
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