The Connect
Your source for cutting-edge insights and in-store advancements.
The Psychology of Audio in Advertising: From Radio to In-Store Experiences
From the golden age of radio to the rise of podcasts and programmatic in-store advertising, audio has consistently proven its ability to connect with audiences on a personal, persuasive level.
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Retail Media’s Flexibility Problem
A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of - forgetting what matters to the brands.
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Geo As An Identity Alternative
A few weeks ago, Ari Paparo wrote his Marketecture Media post on geography as an identity alternative and it reminded me of one thing us ad tech people are often guilty of - forgetting what matters to the brands.
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85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?
Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.
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Avoiding Information Overload in In-Store Messaging
When it comes to in-store messaging, less is more. Consumers are already exposed to endless stimuli like visuals, promotions, and background noise. If your in-store messaging isn’t clear and concise, it risks getting lost in the mix.
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Programmatic & Omni-Channel Retail Media
Retailers are at a critical intersection as they develop their media networks. While brands already invest significantly in programmatic exchanges to reach shoppers offsite, in-store media remains an untapped resource within these same exchanges.
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