Heading Into Cannes, Retail Media Faces a Reckoning 

Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This year, companies need to prove that their ad businesses are working.

Don’t surrender your shelf space: Why retail media can’t afford to jump blindly into RTB

As retailers race to scale their media networks, many might be considering open real-time bidding (RTB). The promise? A standardised interface, unified reporting, and access to vast pools of advertisers ready to pour budget into your inventory.