The retail media ecosystem is evolving with unusual speed, and the pace of change is beginning to outstrip the industry’s ability to process it. As Paul Brenner, of In-Store Marketplace has suggested, comparing today’s retail media landscape with the view even two weeks ago feels like staring at the desert: the terrain is recognizable, yet the contours shift overnight.
Listen here: https://open.spotify.com/episode/5oC6Jmgw6rQliixECsAFnu?si=TYiXsJ1VTGeGiwa07hdjVg&nd=1&dlsi=67ef80aaa9534786
