The Future of Retail Media: Four Shifts That Will Define Growth in 2026

Retail media has reached an inflection point. Budgets are growing, but the returns aren’t matching the hype. Networks are adding inventory and chasing scale, but many are still measuring success solely by impressions served rather than products sold.

85% of Shoppers Are In-Store: Are You Capturing This Untapped Media Potential?

Our inaugural In-Store Readiness report analyzes the current state of in-store media implementation in nine retail verticals, including grocery, department stores, electronics, and sporting goods.

The Key Elements to Successful In-Store Media Programs

Want to know what really makes in-store media programs work? After years in this space, I’ll tell you it’s not just about getting your message out there — it’s understanding exactly how your shopper thinks.

Economic Uncertainty & Its Impact on RMNs

During uncertain times, retailers and brands naturally tighten budgets and become less open to experimentation. Yet paradoxically, this is precisely when RMNs can demonstrate their greatest value.

How Brands’ Outdated Budget Mindsets Are Holding Them Back 

For retail media to reach its full potential, we need education, collaboration, and restructured budget approaches. Some brands have adapted, but many still operate under legacy constraints. So, how do we move past the status quo to unlock real, sustainable growth?